I would rather listen to the "fuzzy" vision of an entrepreneur like Mike Wolf with rapt attention more than the "funnel" logic of a (yet another) group of managing investors seeking to protect and profit the iconic brand name of 100+ years....any day.
Considering how Mr. Wolf has changed the nature of competitiveness in this hobby in the past 25 years, I can't imagine why anyone would dismiss or minimize his perspective. (Well, actually, watching the societal logic unfolding today, I'm not surprised.)
Re the original posted thought?... I'd title my response as "Big Box Stores and Dinosaurs"...an example of marketing incompatibilities. Sure, I remember the fantastic trains displays in the toy departments of the several large stores in Washington, D.C., where I grew up 60 years ago. Those Christmas corner window displays...celebrated in "A Christmas Story"...were something to behold.
But Dad bought all of our Lionel trains at a smaller, more specializing store...Superior Lock and Electric...which bore a strong interior resemblance to the photos I've seen of the infamous Madison Hardware in NYC. It was a 'trains store'. The guy behind the counter with the stub cigar clenched in his teeth and the ragged fedora on his noggin knew everything Dad needed to know. Not hardly a 'big box' store.
I'm constantly amazed by the confusion Mike Wolf seems to stir up amongst the armchair CEO's of this hobby. Just when I thought his chutzpah might be running low on steam, he entered the European market...and the jaw dropped again. Earlier, when he put a stone in his sling and went out to meet Goliath (the Union Pacific Railroad's licensing department) on behalf of the entire industry, competitors included, his stature, IMHO, grew to proportions of legend. I've watched Lionel enter the (much larger) HO trains market about 4 times in its history...and winced as they crashed and burned each time. I've watched MTH enter Standard Gauge, tinplate O, HO, Gauge 1...and now S;Mike hasn't walked away from any of those efforts. Of course, as with all brash and successful entrepreneurs, there have been some less memorable, less popular moments, too.
No, I'll tell you what I consider 'fuzzy': Lionel's infatuation and investment with NASCAR.
Good grief, Charlie Brown!
KD