LAST CALL - NJ HiRailers Schaefer Beer Special run Car

It’s the one car to get when you have more than one! 

Best one yet.

Stu

You had me at "beer".  BigRail

Got mine ordered!

Another beauty.

I’ll be placing an order, there’s always cold Schaefer Beer in my refrigerator!

Pokey

Good looking car and that it is offered in 2 numbers - would be really sweet (hint...hint) if one number was labeled for the Brooklyn location and the other for the Lehigh Valley.

Schaefer did have a great beer jingle (now I'll be humming it all night #earworm).

 put my order in , I want both numbers 

Alex 

‘The one beer to have when you’re having more than one’.  Now that is a slogan I can appreciate.  Are you saying it was a jingle, like a song line?  Now I want to hear it.  I’m from Chicago.  No Schaefer beer around here.  I’ll try google.  I have some Schaefers in my beer can collection.  Now I’m getting thirsty.  Good luck with your run.

i googled it.  Outstanding jingle. Kind of like on the shampoo bottles of old.  Shampoo, rinse, repeat.  Do it more than once so you consume more product.  Good to the last drop.  I heard that!

The club cars are available in 2 road numbers, 19 and 21. 

Order yours today by visiting......

http://www.njhirailers.com/njhr-store

That is a great looking car.  Brings back memories.  I grew up in Rochester and remember Schaefer on the shelfs.  My dad drank Genessee though so we never had any in the house

Here are some Schaeffer Beer jingles.

https://youtu.be/D7kfT76H7Pc

This looks awesome!!!

*you're

TRW

I'm in for one! Will place my order tomorrow!

-Greg

Saw this just now and immediately went and ordered a car. My Uncle Johnny worked for Schaefer in Brooklyn and you can't get more New York than that. Miketg

I’ve been looking forward to this . Just placed my order.

Ordered and already giddy with anticipation.

The Schaefer TV ad that I have never forgotten was the early 1970s ad in which a Schaefer “rookie” worker is hazed into singing the company jingle in front of his co-workers.

”The most rewarding flavor in this man’s world

for people who like having fun

Schaefer is the one beer to have

when you’re having more than one.”

His gentle rendering with his angelic, choir-like voice captivates his co-workers, who simply weren’t expecting it.

Jim R. posted:

Ordered and already giddy with anticipation.

The Schaefer TV ad that I have never forgotten was the early 1970s ad in which a Schaefer “rookie” worker is hazed into singing the company jingle in front of his co-workers.

”The most rewarding flavor in this man’s world

for people who like having fun

Schaefer is the one beer to have

when you’re having more than one.”

His gentle rendering with his angelic, choir-like voice captivates his co-workers, who simply weren’t expecting it.

Wow!  Did you rattle loose some cobwebs between the ears!  I completely forgot about that commercial until now. I was a good one. 

As a Met fan I can remember an extra inning game or two when announcer Bob Murphy signed off as: "and this is Bob Schaefer for Murphy beer saying goodnight from Shea Stadium"

GREAT jingles; GOOD memories! 

How about a Rheingold or Trommer's car next? "My beer is Rheingold the dry beer......"

I went searching for a six pack of Schaefer.  Was planning on having more than one.  No joy.  So I didn’t get anything.  I was afraid anything else wouldn’t measure up.  Cheers.

William 1 posted:

I went searching for a six pack of Schaefer.  Was planning on having more than one.  No joy.  So I didn’t get anything.  I was afraid anything else wouldn’t measure up.  Cheers.

You could always buy 6 of our cars.   That would be exhilarating!

For those of you who may be looking for a refreshing cold Schaefer Beer, unless you live within 100 miles of New York City you’ll be out of luck. I contacted the Schaefer people to ask them if they would bring back their fine beer in bottles, it’s only available in cans, and was told there was no plan to bring the bottles back and that the northeast was the only area that it’s available. Anyone that wants to try one, stop by it’s always available at my house!

Pokey

p.s. Start sending them emails maybe it will make a comeback.

Pabst actually owns the rights to Schaefer beer  Pabst doesnt brew any beer anymore  Its all brewed by miller under license to Pabst . It is currently a holding company which contracts the brewing of over two dozen brands of beer and malt liquor: these include its own flagship Pabst Blue Ribbon, as well as brands from now defunct breweries including P. Ballantine and Sons Brewing Company, G. Heileman Brewing Company, Lone Star Brewing Company, Pearl Brewing Company, Piels Bros., Valentin Blatz Brewing Company, National Brewing Company, Olympia Brewing Company, Falstaff Brewing Corporation, Primo Brewing & Malting Company, Rainier Brewing Company, F & M Schaefer Brewing Company, Joseph Schlitz Brewing Company, Jacob Schmidt Brewing Company and Stroh Brewery Company.^[1]

The company is also responsible for the brewing of Ice Man Malt Liquor, St. Ides High Gravity Malt Liquor, and retail versions of beers from McSorley's Old Ale House and Southampton Publick House (of Southampton, New York).^[1]

^{This is from wikipedia} 

Schaefer Beer is a brand of American beer first produced in New York City during 1842 by the F. & M. Schaefer Brewing Company.^[1] The company relocated to Brooklyn in the early 20th century. It went public in 1968 with a $106 million stock offering.^[1]

In order to expand capacity for regional sales and fend off competition from national brands Schaefer began construction of a large modern brewery in Fogelsville, Pennsylvania that same year. Known as the Lehigh Valley Plant it opened in 1972.^[1] In 1974 it was expanded from its original 1,100,000 barrels-per-year capacity to 2,500,000 and then, in 1975, it expanded again to 5,000,000 barrels plus.^[2]

In the mid-1970s, Schaefer Beer was one of the top selling beers in the U.S., ranking as high as fifth in both the 1950 and 1970 rankings.^[3] Though it was producing more than twice as much beer in 1970 the gap between it and the top national brands was dramatically widening. Recognizing the handwriting on the wall, the Schaefer family sold out to the Stroh Brewery Company in 1981.

Stroh's then took over the Allentown plant in its own bid for national market share. It operated the plant until absorbed by Pabst Brewing Company in 1999. When Pabst opted to become a "virtual brewer" it sold the plant to Diageo just two years later.^[4] In 2008 Diageo sold it to the Boston Brewing Company, brewer of Samuel Adams beer.

Pabst retained the license to Schaefer and today outsources a reformulated brew it labels "Schaefer" and sells in niche markets in the United States.^[5

I wondered if Olympia and Rainier were still being brewed. Those were the local beers as I grew up.

I'm officially in for two.  Thanks for producing this.  Looks great.  BigRail

Tinplate Art posted:

How about a Rheingold or Trommer's car next? "My beer is Rheingold the dry beer......"

"reach for Rheingold,whenever you buy beer....

bluelinec4 posted:

Pabst actually owns the rights to Schaefer beer  Pabst doesnt brew any beer anymore  Its all brewed by miller under license to Pabst . It is currently a holding company which contracts the brewing of over two dozen brands of beer and malt liquor: these include its own flagship Pabst Blue Ribbon, as well as brands from now defunct breweries including P. Ballantine and Sons Brewing Company, G. Heileman Brewing Company, Lone Star Brewing Company, Pearl Brewing Company, Piels Bros., Valentin Blatz Brewing Company, National Brewing Company, Olympia Brewing Company, Falstaff Brewing Corporation, Primo Brewing & Malting Company, Rainier Brewing Company, F & M Schaefer Brewing Company, Joseph Schlitz Brewing Company, Jacob Schmidt Brewing Company and Stroh Brewery Company.^[1]

The company is also responsible for the brewing of Ice Man Malt Liquor, St. Ides High Gravity Malt Liquor, and retail versions of beers from McSorley's Old Ale House and Southampton Publick House (of Southampton, New York).^[1]

 

^{This is from wikipedia} 

Schaefer Beer is a brand of American beer first produced in New York City during 1842 by the F. & M. Schaefer Brewing Company.^[1] The company relocated to Brooklyn in the early 20th century. It went public in 1968 with a $106 million stock offering.^[1]

In order to expand capacity for regional sales and fend off competition from national brands Schaefer began construction of a large modern brewery in Fogelsville, Pennsylvania that same year. Known as the Lehigh Valley Plant it opened in 1972.^[1] In 1974 it was expanded from its original 1,100,000 barrels-per-year capacity to 2,500,000 and then, in 1975, it expanded again to 5,000,000 barrels plus.^[2]

In the mid-1970s, Schaefer Beer was one of the top selling beers in the U.S., ranking as high as fifth in both the 1950 and 1970 rankings.^[3] Though it was producing more than twice as much beer in 1970 the gap between it and the top national brands was dramatically widening. Recognizing the handwriting on the wall, the Schaefer family sold out to the Stroh Brewery Company in 1981.

Stroh's then took over the Allentown plant in its own bid for national market share. It operated the plant until absorbed by Pabst Brewing Company in 1999. When Pabst opted to become a "virtual brewer" it sold the plant to Diageo just two years later.^[4] In 2008 Diageo sold it to the Boston Brewing Company, brewer of Samuel Adams beer.

Pabst retained the license to Schaefer and today outsources a reformulated brew it labels "Schaefer" and sells in niche markets in the United States.^[5

Gee Ben, you sure know a lot about beer.

Richard Cuozzo posted:

Tinplate Art posted:

How about a Rheingold or Trommer's car next? "My beer is Rheingold the dry beer......"

"reach for Rheingold,whenever you buy beer....

Keeping watching this space for future announcements.

I use to ride my bike down to Kent Ave next to the Brooklyn Navy Yard to look in the window of the Schaefer factory and watch the machines bottle the beer. All the employees  would walk around with their own mug. They could drink beer all day long. 

Jim D.

Jim D posted:

I use to ride my bike down to Kent Ave next to the Brooklyn Navy Yard to look in the window of the Schaefer factory and watch the machines bottle the beer. All the employees  would walk around with their own mug. They could drink beer all day long. 

Jim D.

Jim, that right there is enough to get one.  I'm from the Scranton area, Gibbons was the big plant, while at U of Scranton we went on a tour, got to drink a few with some eats.  The next day our professor yelled at us for making our host go out and get more Subs. They were the good old days of collage life.

Jack

I'm in for 2.  Hey Ben; how about a run for Ruppert Knickerbocker Beer?

Richard Cuozzo posted:

Gee Ben, you sure know a lot about beer.

Richie

I didnt get this size by drinking smoothees. 

bluelinec4 posted:

Continuing the series of beer cars from local breweries in New York we have announced our fourth beer car   This one is for the Schaefer Brewing which was located in Brooklyn and later in Lehigh VAlley Pa.  The car has one of their biggest ad campaigns on the side . The jingle " The one beer to have when you're having more than one"  There will be 2 numbers available and delivery will be about January to Feb 2019     The car is a Premier 36 foot woodside reefer from MTH .  Here is the artwork

Order forms are available at our website www.njhirailers.com/njhr-store

 

When you say in the "Leigh Valley" is that the brewery off of I78 and route 100? It became a Strouh's and now it's Samuel Adams?

prrhorseshoecurve posted:

When you say in the "Leigh Valley" is that the brewery off of I78 and route 100? It became a Strouh's and now it's Samuel Adams?

Yes that is the one   When built it was the most advanced brewery in the nation.  

That is interesting.  Now it’s owned by Pabst (which tastes like liquid aluminum to me.  And that’s being kind) - and they changed the recipe.  That almost brings a tear to my eye.  Nice move making the car.  Good bit of history behind it.

When I was a kid I remember going to my uncle's house and he was always drinking Schaefer beer.

Does anyone remember what NY team Schaefer sponsored? 

My guess would be the Brooklyn Dodgers and then the NY Mets. Rheingold was definitely the beer of the NY Yankees during my younger years.

And where does the Schaefer name come from?

TY all.

Joe