LAST CALL - NJ HiRailers Schaefer Beer Special run Car

Joeceleb posted:

When I was a kid I remember going to my uncle's house and he was always drinking Schaefer beer.

Does anyone remember what NY team Schaefer sponsored? 

My guess would be the Brooklyn Dodgers and then the NY Mets. Rheingold was definitely the beer of the NY Yankees during my younger years.

And where does the Schaefer name come from?

TY all.

Joe

Nope Rheingold was always the beer of the NY Mets   A friend of mine just told me a story of when it was re-introduced by Liebman grandkids in the late 90's  One weekend all they served at Shea Stadium was Rheingold like the old days  There was almost a riot by the beer snobs that got used to the craft beers that were available.  Schaefer bought a regional Baltimore beer in the 60's called Gunther and they sponsored the Baltimore Orioles and Colts  Their name was on the scoreboard for many years   After Rheingold started its decline in the 70's Schaefer sponsored the Mets for a couple of years before they went out  I think it was around 1977

Schaefer was the beer of the Brooklyn Dodgers

Ballantine was the beer of the New York Yankees

Knickerbocker was the beer of the NY Giants

Knock knock for Knickerbocker!

Just ordered mine.  Great looking beer car.  I will add it to the 10 that are on one of the overhead consists.

Here is a different angle of the first pitch to Gilliam.  No Ballantine sign.  No Mantle, Martin, or McDougald... 

Jerry

Jim D posted:

 All the employees  would walk around with their own mug. They could drink beer all day long. 

Jim D.

It's called "Quality Control."   

mike.caruso posted:

Jim D posted:

 All the employees  would walk around with their own mug. They could drink beer all day long. 

Jim D.

It's called "Quality Control."   

It wasnt only the factory workers  Schaefer had a garage in Maspeth to store their trucks  When I first started with IBM I used to go there to take service calls. All the truck drivers drank all the beer they wanted  You would never see that happen today

This is Kent Ave.  A couple of those trucks look crooked dont they

bluelinec4 posted:

Joeceleb posted:

When I was a kid I remember going to my uncle's house and he was always drinking Schaefer beer.

Does anyone remember what NY team Schaefer sponsored? 

My guess would be the Brooklyn Dodgers and then the NY Mets. Rheingold was definitely the beer of the NY Yankees during my younger years.

And where does the Schaefer name come from?

TY all.

Joe

Nope Rheingold was always the beer of the NY Mets   A friend of mine just told me a story of when it was re-introduced by Liebman grandkids in the late 90's  One weekend all they served at Shea Stadium was Rheingold like the old days  There was almost a riot by the beer snobs that got used to the craft beers that were available.  Schaefer bought a regional Baltimore beer in the 60's called Gunther and they sponsored the Baltimore Orioles and Colts  Their name was on the scoreboard for many years   After Rheingold started its decline in the 70's Schaefer sponsored the Mets for a couple of years before they went out  I think it was around 1977

 

Schaefer was the beer of the Brooklyn Dodgers

Ballantine was the beer of the New York Yankees

Knickerbocker was the beer of the NY Giants

Every Yankees home run was a Ballantine blast! Dad being a diehard Yankees fan that's the only beer in our house growing up.

Mike

My uncle loved his quart bottle of Schaefer in the evening, usually while reading a "pulp" fiction novel. He was a decorated  WW II vet who served in the 1st Infantry Division (Big Red One) and saw action in North Africa, Anzio and Normandy. He lived with our family in Woodhaven, Queens, NY when I was a young man in the 1950's. He was an elevator operator in the Empire State Building, still my favorite NYC skyscraper along with the Chrysler Building! Ah, memories!

Tinplate Art posted:

My uncle loved his quart bottle of Schaefer in the evening, usually while reading a "pulp" fiction novel. He was a decorated  WW II vet who served in the 1st Infantry Division (Big Red One) and saw action in North Africa, Anzio and Normandy. He lived with our family in Woodhaven, Queens, NY when I was a young man in the 1950's. He was an elevator operator in the Empire State Building, still my favorite NYC skyscraper along with the Chrysler Building! Ah, memories!

My father was also in the 1st.  And saw the same action.  Headquarters Artillary I believe.  I wonder if they ever met?

Chris: I believe the 1st had more casualties than any other division probably due to their dangerous missions! My uncle sustained multiple shrapnel wounds but was never shot. He turned down a few battlefield commissions, preferring to serve as a private! He had to be drawn out about his combat experiences, and was generally reticent! He often mentioned those d**n German 88's, probably the cause of his wounds!

ezmike posted:

bluelinec4 posted:

Joeceleb posted:

When I was a kid I remember going to my uncle's house and he was always drinking Schaefer beer.

Does anyone remember what NY team Schaefer sponsored? 

My guess would be the Brooklyn Dodgers and then the NY Mets. Rheingold was definitely the beer of the NY Yankees during my younger years.

And where does the Schaefer name come from?

TY all.

Joe

Nope Rheingold was always the beer of the NY Mets   A friend of mine just told me a story of when it was re-introduced by Liebman grandkids in the late 90's  One weekend all they served at Shea Stadium was Rheingold like the old days  There was almost a riot by the beer snobs that got used to the craft beers that were available.  Schaefer bought a regional Baltimore beer in the 60's called Gunther and they sponsored the Baltimore Orioles and Colts  Their name was on the scoreboard for many years   After Rheingold started its decline in the 70's Schaefer sponsored the Mets for a couple of years before they went out  I think it was around 1977

 

Schaefer was the beer of the Brooklyn Dodgers

Ballantine was the beer of the New York Yankees

Knickerbocker was the beer of the NY Giants

Every Yankees home run was a Ballantine blast! Dad being a diehard Yankees fan that's the only beer in our house growing up.

Mike

Mel Allen sounded sometimes like he had a few Ballantine's when he was broadcasting a Yankees game.

I'm surprised the NJ Hi Railers have not started their own brewing company.  BigRail

I still have not heard anything of a Philly beer called Joe's beer, "ORTLIEB'S" It was a beer one does not brag one drank. 

Lionel did this back in 1976.

John Pignatelli JR. posted:

I still have not heard anything of a Philly beer called Joe's beer, "ORTLIEB'S" It was a beer one does not brag one drank. 

I never personally had a Joes beer but they are a very interesting company  They did have a New York Connection.  They marketed McSorlys ale which was brewed by Rheingold  Ortliebs was a very small company and they lasted so long because they marketed Joes beer as a craft beer which alot of people liked

Maybe they should start the brewery. They already got the restaurant .😀

Fred Schaefer used to golf with my grandfather.  Walter O’Malley too!

Jon

bluelinec4 posted:

Jim D posted:

 All the employees  would walk around with their own mug. They could drink beer all day long. 

Jim D.

It wasnt only the factory workers  Schaefer had a garage in Maspeth to store their trucks  When I first started with IBM I used to go there to take service calls. All the truck drivers drank all the beer they wanted  You would never see that happen today

I guess it was industry wide.

When I was a young man, my work sometimes took me into the old Pabst Brewery in Newark. I would always grab one or two ice cold ones out of one of the fridges. 

The brewery had a beer bottle on the roof .....

EBT Jim posted:

I guess it was industry wide.

When I was a young man, my work sometimes took me into the old Pabst Brewery in Newark. I would always grab one or two ice cold ones out of one of the fridges. 

The brewery had a beer bottle on the roof .....

I remember that well   It was actually Hoffman soda before Pabst moved in   Could you guess the inspiration for this building

bluelinec4 posted:

mike.caruso posted:

Jim D posted:

 All the employees  would walk around with their own mug. They could drink beer all day long. 

Jim D.

It's called "Quality Control."   

It wasnt only the factory workers  Schaefer had a garage in Maspeth to store their trucks  When I first started with IBM I used to go there to take service calls. All the truck drivers drank all the beer they wanted  You would never see that happen today

This is Kent Ave.  A couple of those trucks look crooked dont they

I guess the budweiser driver had a few also  and parked in the schaefer lot.

JerryG posted:

Just ordered mine.  Great looking beer car.  I will add it to the 10 that are on one of the overhead consists.

Here is a different angle of the first pitch to Gilliam.  No Ballantine sign.  No Mantle, Martin, or McDougald... 

Jerry

Maybe no Schaefer or Ballantine but it's got Seagram's 7 in center field

Just for fun I got my beer can collection down from the attic.  I think this is all my New York based brews.  Got all the names mentioned with a few more that you guys may remember.

My dad was a salesman and when he went on a road trip he would bring back some cans from the local breweries.  I can just see him now putting down a sixer in his hotel room so I could add to my collection.  What a guy.  He has a story of how he left a batch of cans on a table in a hotel room and went to breakfast.  When he came back the maid had taken them all away when she cleaned the room.  All that work for nothing!  Cheers.

Anyone here old enough to remember the Trommer's Brewery in Brooklyn? They were only one of just a few breweries at that time to have produced an all malt beer. I have a vivid sense memory of the aroma of hops cooking and the many stacks of barrels stacked in the Brewery yard. Sadly, they closed on 1951.

Tinplate Art posted:

Anyone here old enough to remember the Trommer's Brewery in Brooklyn? They were only one of just a few breweries at that time to have produced an all malt beer. I have a vivid sense memory of the aroma of hops cooking and the many stacks of barrels stacked in the Brewery yard. Sadly, they closed on 1951.

I wasn't even a twinkle in my fathers eye when Trommers went out of business.  They are a major part of New York beer history though.  During Prohibition they developed a Near beer that really wasnt a big seller.  What Trommers did was give loans to German immigrants to open hot dog stands   They financed almost 1000 hot dog stands  The only catch with the financing was that the hot dog stand can only sell Trommers Near beer  No other drinks available  How is that for marketing.  

Trommers had a restaurant, hotel, and beer garden connected to the Bushwick avenue brewery  They were a major player in New York beer.  They purchased a brewery in Orange New Jersey to keep up with the demand.

Their demise was caused by a 2 month long beer truck driver strike  An important part of an all malt beer is the yeast and Trommers had their own strain of yeast  The striking drivers blocked entry into the brewery during the strike  The yeast strain they had died due to no maintenance for two months  The new strain of yeast they developed after the strike produced a completely different taste that nobody liked.  Sales plummeted

The Trommers brewery in Orange New Jersey was purchased by Liebman ( Rheingold ) and the Bushwick avenue brewery was purchased by Piels

Again, just for fun, here are my Pittsburgh and Ohio cans.  The Iron City ‘75 Steelers is one of my favorites.  I was a big Jack Lambert fan back in the day.  Wore #58 in high school and college.  And of course, you gotta have a couple Olde Frothingslosh, the pale stale ale with the foam on the bottom.  I have about 300 cans still.  I’ve had them for more than 40 years.  Was kind of neat to take a look at them again.

Good luck with the car.  I really enjoyed learning the history behind it.  As always,  Cheers.

William 1 posted:

Just for fun I got my beer can collection down from the attic.  I think this is all my New York based brews.  Got all the names mentioned with a few more that you guys may remember.

My dad was a salesman and when he went on a road trip he would bring back some cans from the local breweries.  I can just see him now putting down a sixer in his hotel room so I could add to my collection.  What a guy.  He has a story of how he left a batch of cans on a table in a hotel room and went to breakfast.  When he came back the maid had taken them all away when she cleaned the room.  All that work for nothing!  Cheers.

Nice collection.  Love them.  It’s amazing how so many of these are mentioned here but the most interesting out of these is gablingers.  When you ask anybody what the worlds first light beer is you will probably get the answer Miller lite. That is partially correct.  Gablingers was the very first light beer. It was brewed by rheingold and marketed as diet beer.  Needless to say it didn’t sell well. After the demise of rheingold gablingers became meisterbrau light which in turn became Miller lite.  The marketing made the difference.  Right rodney

That’s cool.  Here is the back of the Gablinger’s can showing calories etc.  It says contains 99 calories. 1/3 less than our regular beers.  Forrest Brewing Co. New Bedford, Mass.

Veering slightly off track, this is my collection of Schmidt cans.  The Extra Special can says brewed and filled by Associated Brewing Co., the rest are G. Heilman, makers of Old Style, the beer I was weened on.  Schmidt, the beer that grew with the great northwest!  These were our favorites because of the cool nature scenes on them.  I don’t know how many different designs they made, but the musky can was the most coveted.  I have two pheasant cans and I think the plan was to trade one of those for a musky can.  Never got that far.  Started high school and the interest faded.

I used to set the whole collection up in a triangle stack in the basement.  The stack was probably about 5’ wide by 5’ high.  My best friend got a kick out of throwing a tennis ball at it and the whole pile would come crashing down in a cacophony of tin can can mayhem.  300 hundred cans could make quite a racket.  I can still hear that last can going ting, ting, ting at the end.  I’m thinking of setting them all up one more time just for the heck of it.  Ahh, memories...

Ok, time to put the cans away and get to work.  Need some beer money.

That was fun, cheers.

William 1 posted:

That’s cool.  Here is the back of the Gablinger’s can showing calories etc.  It says contains 99 calories. 1/3 less than our regular beers.  Forrest Brewing Co. New Bedford, Mass.

Rheingold was originally known as Liebman Brewing  It was run by the Liebman family along with some Jewish immigrants that fled the Nazi's.   They ran two breweries in the early 1960's  Bushwick Brooklyn and Orange New Jersey.  They were New York's number one beer controlling 35% of beer sales.  They couldn't compete with the National Breweries  In 1963 it was sold to Pepsi Cola  They changed the name of the breweries to Forest Brewing from Liebman Brewing.  Forest was selected because the Bushwick Brewery was on Forest Street.  They hired a guy named Joseph Owades as a Vice-President Technical Projects.  He developed Gablingers.  The marketing of it killed it as their ad campaign called it diet beer.  They were sued by some people that said they really weren't dietetic which led them to add the line on the front of the can "Not dietetic or Therapeutic"   This was one of the later cans   I have never seen the early ones.  Gablingers was originally brewed in Orange New Jersey.  Pepsi moved the  brewing of Gablingers to the Pepsi bottling plant in New Bedford Ma as a way to seperate it from Rheingold  The marketing never worked  They sold the formula to Meister Brau.  Meister Brau was another company in trouble and were purchased by Miller brewing which changed the name to Miller Lite with a great ad campaign  The rest is history  " Less Filling  Tastes Great "

The man on the can was a real person named Hersch Gablinger, a Swiss researcher who developed the technique for eliminating carbohydrates from beer.

The guy Joseph Owades also was the brewing consultant that worked for Boston Beer and developed Samuel Adams

My grandfather, Italian WWI hero who, among other things was a construction worker on the Chrysler building, always had an entire refrigerator filled with Rheingold beer whenever we visited.  He bought homemade red wine from some other Italian guy down the street.  Best I ever tasted.  I always got a glass of wine but never the beer (I was younger than 18).  I always assumed his taste in beer was as good as his taste in wine, so I have a very favorable non memory of Rheingold beer.  BigRail

And on that note, I'd like to preorder all four road numbers of the Rheingold beer reefer (hey, I can wish) when available.  Maybe one with an old ad emblazoned on it and another with Miss Rheingold and one with Mr. Met and one with a Brooklyn theme on it.  Ok, I'm in.  BigRail

Love the history.  Where would the world be without beer.  I shudder at the thought.  Had to have an Old Style.  What can I say, I was born thirsty.

Cheers.

BigRail posted:

And on that note, I'd like to preorder all four road numbers of the Rheingold beer reefer (hey, I can wish) when available.  Maybe one with an old ad emblazoned on it and another with Miss Rheingold and one with Mr. Met and one with a Brooklyn theme on it.  Ok, I'm in.  BigRail

Your reading our minds but you will never see a Mr Met one if I have my way  LOL

Ben: THANK YOU for the Trommer's history lesson! I was born in 1942 and we lived close to the intersection of Putnam Ave and Bushwick Ave. My earliest memory of Trommer's was probably around 1946-47, and that wonderful aroma of hops and those barrels with different color bands.

bluelinec4 posted:

BigRail posted:

And on that note, I'd like to preorder all four road numbers of the Rheingold beer reefer (hey, I can wish) when available.  Maybe one with an old ad emblazoned on it and another with Miss Rheingold and one with Mr. Met and one with a Brooklyn theme on it.  Ok, I'm in.  BigRail

Your reading our minds but you will never see a Mr Met one if I have my way  LOL

BOOOOOOOOOO

Yankees zuk 

The lovely Rheingold ladies that graced the fire trucks on which they were posed, along with the Dalmatians beside them are firmly  imprinted on my memory!

Joeceleb posted:

When I was a kid I remember going to my uncle's house and he was always drinking Schaefer beer.

Does anyone remember what NY team Schaefer sponsored? 

My guess would be the Brooklyn Dodgers and then the NY Mets. Rheingold was definitely the beer of the NY Yankees during my younger years.

And where does the Schaefer name come from?

TY all.

Joe

It was definitely the Brooklyn Dodgers. Their two major sponsors were Schaefer Beer and Lucky Strike cigarettes.

Being a White Sox fan, I remember Harry Carey lauding Falstaff beer.  Before he turned Cubbie.  (Boo)  My dad had plenty of Strohs, Red White and Blue, whatever was cheapest probably, in the basement fridge.  I remember the first beer I drank was out of that fridge. I’m pretty darn sure it was a bottle of Strohs.   I made my little brothers have a sip so they couldn’t squeal on me.  I finished that bottle and had another.  And the rest is history.  I like history.  This thread has brought back some memories.  Thanks for that.  It’s fun to reminisce.

BigRail posted:

And on that note, I'd like to preorder all four road numbers of the Rheingold beer reefer

You know NJHR has already done the Reingold TOFC car (in 4 road numbers).....???

I have three. If the price is right, I might part with one.

Gilly@N&W posted:

BigRail posted:

And on that note, I'd like to preorder all four road numbers of the Rheingold beer reefer

You know NJHR has already done the Reingold TOFC car (in 4 road numbers).....???

I have three. If the price is right, I might part with one.

I actually have two of them.  But I have reefer madness so however many numbers they do is what I will buy.  BigRail

Hello Everybody

The Schaeffer beer cars were published in the MTh newsletter yesterday   

We will be closing the ordering for these cars on May 28 as that is the drop dead date of ordes to be able to deliver these cars in time  So if you have been sitting on the fence thinking about them now is the time

ben