The Packard Automobile
“Ask the man who owns one”
Packard’s motto would raise the ire of the politically correct police today but Packard was one of America’s premier luxury automakers. Founded in Warren Ohio in 1899 by brothers James Ward Packard and William Doud Packard. They quickly gained a reputation for excellence, The also founded the Packard Electric Co. later sold to General Motors.
The depression hit luxury automakers the hardest. To survive Packard created the 120, a less expensive car but still every bit a Packard. Later they introduced the six cylinder 110, still a nice car but more like an Oldsmobile. Packard survived WWII in excellent financial shape but lost their exclusive status by continuing to build lower cost junior models. Their biggest mistake was merging with Studebaker in 1954. Studebaker was mismanaged and a financial mess. For 1955 they introduced a V8 engine and a self-leveling torsion bar suspension. For 1956 they separated the senior model from the junior by introducing a new make the Clipper, a name long associated with Packard. They hoped to have a all new car for 1957 but could not get financing, and closed their Detroit factory. The 1956 models were the last true Packards. The company still hoped for financing to build a new model, so to keep the name alive the built for 1957 and 1958 a Studebaker based Packard. Although not true Packards, they were very nice Studebakers.
One last thing, Studebaker-Packard Corp. considered marketing the Avanti as a Packard, by then the Packard name lost its luster so instead they dropped Packard from their corporate title.
1930 Packard Standard Eight from American Excellence (NEO)
1940 Packard Super Eight from Rextoys
1941 Packard 110 from American Excellence (NEO)
1941 Packard Clipper from Brooklin
1954 Packard Patrician from Brooklin
1955 Packard 400 from Brooklin
1957 Packard Clipper from Brooklin
These were affectionately called Packardbakers
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