Yes, that's the same as looping. But as the guys point out seamless "looping" has two issues.
1. Can the player re-start or loop back to the beginning of the sound without a gap? If you make an inquiry to the manufacturer you need to be sure they understand the question. Even a gap of a fraction of a second will be noticeable though to each his own on what counts as an acceptable hiccup. I see the module is also sold on Amazon and there is a pretty good Q&A in "native" English from actual users. You might pose the question there.
2. Does you particular recording lend itself to seamless looping? After 30 seconds of recording the ambient sounds may have "drifted" or the rail-joint clickety-clack cadence may have "drifted" or whatever. So when you seamlessly loop back to the beginning, even with no gap in play, the sound may appear to jump or hiccup. Again to each his own on what is bothersome. However, most if not all sound-editors (on your PC) let you seamlessly repeat a segment of sound so you can hunt around and choose a good looping segment before transferring it into your player module.
Separately, while most if not all MP3 players allow you to repeat or loop a song or .MP3 sound-clip, the digital compression used in MP3 makes it tricky to perform seamless looping without that fraction-of-a-second gap. It's technically easier to seamlessly loop WAV files as your module apparently uses but again you need to confirm your player can do so.
This is probably over-the-top for anyone but a hardcore DIY'er but one workaround for MP3 is to take your 30 second recording and use a sound-editor to create a 1 hour (or whatever) sound clip. So you'd find a 30 second segment that repeats well when placed end-to-end and simply cut-and-paste 120 of those segments to make a 1 hour sound clip. Then save this sound as an MP3 file. So when played in repeat mode on a typical MP3 player you would only hear the hiccup once per hour which I'd think is acceptable. They rub is a 1 hour sound-clip on an MP3 player uses only a speck of its ginormous memory capability.