I have been a collector and operator of 3 rail Trains since 1975. It's not what has happened to Williams (now Williams by Bachmann) Trains but the real question is --- What Has Happened to the entire 3 Rail Train Market over the years since "Modern Trains" came onto the scene. The answer is the demand for the product has dropped. What is our children interested in today? Certainly not trains. Kids today want I-Pads, I-Phones, Androids, Electronic Games, etc. We are a connected society linked by these great electronic devices. We are governed by the automobile. Amtrak struggles to stay alive. I visited Chicago in the Spring of 2016 and rode a few of the Subway-Elevated Lines. Everyone in the subway-el train cars was on some kind of electronic device. We carry our computer in our pocket. When I go to a fast-food restaurant, people all over the restaurant are using some kind of electronic device to stay connected. It's not that our model train companies are not trying, they are working hard to bring out fantastic products (Lionel, MTH, Atlas, Menards, Ross, etc -- the beat goes on) but the pie is getting very close to disappearing. Why? Because of demand. What I paid $900 for a Hudson Steam Loco in the 1980's fetches a mere $300 dollars (if I am lucky) in today's market. We in America promote only things that sell and make money. Trains do not sell very well except to a very select few. The average age (I am assuming) at my TCA Train Show in Cincinnati, Ohio is around 50 years and when these people pass on, no new members are showing up at the door to take their place. Prices are going higher every year. Back in the late 70's, one could buy Model Trains at decent prices, now we have trains that do everything but they are paid for with extremely high prices. Train shops are all but gone, I think we have 2 or 3 train shops in the greater Cincinnati, Ohio area and most carry a very scant amount of Lionel Trains. One dealer has a larger inventory of MTH Trains but he is 40 minutes North of Cincinnati, Ohio. The prices of Electric Trains continues to increase at an alarming rate and 90% of them are made in the Orient. Personally, I think back in the 1970s when Lionel was taken over by General Mills, they tried to make "good" electric trains but they did not keep up with the electronics of the day. It took Lionel years to get to the newest of the new --- Vision Line, etc. Cincinnati has not had a major train show at our Convention Center in over 10 years. The last train show I went to at the Duke Convention Center, the talk with the "Big" dealers was they were not coming back as they could not sell anything. It is a mind set. No demand and higher prices equals no business. I have no answer for this perplexing problem. The only thing I know is I love 3 rail trains and still have a modest collection.
Added 3/3/2019: Yes, I have a modest collection of Williams-Williams by Bachmann Electric Trains. The steam engines run "well". I particularly like the copy of the Lionel Berkshire Type Locomotive. I have a few of them and my L&N and Baltimore & Ohio Locos run beautifully. They are tough and I have never had a problem with them. Sort of "bullet proof". My favorite Diesel is the Williams Copy of the Lionel NW-2 EMD Switcher. Where as Lionel uses only one AC motor, Williams uses 2 DC Can Motors, True Blast Horn, Bell with Diesel Sounds. Lionel never put in a Plastic Window Insert where as Williams-Williams by Bachmann uses Clear Plastic Styrene Windows. I found the Williams-Wms by B Engines had 2 minor problems. #1. All the Clear Styrene Windows in the early Williams Diesels fell out inside the cab because the glue dried up. I replaced the Windows with Clear Plastic Styrene from the Hobby Shop and hot glued them back in place. For me, it was a difficult job--cutting the Styrene to size and gluing the windows in the cab. But I finally did it by keeping my hands washed of greasy finger prints and keeping a steady hand. #2. Williams-Wms by B Engines have a problem with the Plastic Front Marker Lanterns --- they do not light up. Why? Because Williams did not use the correct lanterns. If you examine the Marker Lanterns inside the cab of a Lionel NW-2 (Postwar) Diesels, the lanterns in the cab have curves to them. These curves face the Light Bulb and the light reflects into the lanterns. In a darkened room, the Marker Lantern are very bright. Compare all Williams NW-2 Diesels and they copied the wrong Marker Lanterns from Lionel. They copied the Lanterns used in a Modern Lionel Port Hole Caboose that had "no" curves in them and used a soldiering iron to melt the plastic to hold them in place. My fix was to gently rock the Williams Marker Lanterns back & forth and remove them from the cab. I replaced them with new clear post-war Lionel Lanterns with right and left curves, bought from my friendly Lionel Parts Dealer. The Williams Lanterns are a bit smaller than the Lionel Post War Lanterns. So I had to make the holes larger in the Wms Cab. I used a micro-square file and gently by trail and error opened the holes to accommodate the "new" Lionel Curved Marker Lanterns. To hold them in, I used a very small drop of "Super Glue". Now all my Williams, Williams by Bachmann Diesels have bright Marker Lanterns when operating in darkened rooms. One other thing I did to the Williams Engines----I put a small square heat reflecting tape (otherwise known as a heat sink) in the inside roof of the cab to dissipate the heat from the front lightbulb so no distortion to the roof would happen. You can buy a roll of this Aluminum Tape at your big box stores that sells for about $8.00 a role. (It will last forever). This tape is exactly what your Heating & Air-Conditioning Person uses to seal the cracks in heat/air conditioning ducts to prevent heat loss.
Sincerely yours, railbear601