Question: Wasn’t the reason for the train sets Lionel has sold for decades to get new people involved?
Yes...
But I think this part of the hobby...O3R...is searching somewhat for a lifeline?
As I look back at catalog covers and advertisements, I think early Lionel was capturing the romance and allure of the main transportation industry and travel...the railroads. In the 1930's, for instance there was a lot of encouragement of the relationship between youngsters and railroad workers...the locomotive engineer, in particular. He's the one kids dreamed of being someday. He had all that power, responsibility, excitement, adventure in his hands. He related to everyone he waved to. People set their timepieces by the conduct of his schedule, they knew him by the unique, musical whistle he blew nearing a town.
In the 1940's the railroads were the lifeblood of victorious, purposeful living. On the railroads rested the future of....everything at home.
In the 1950's we celebrated home itself....re-bonding of the wartime family, father-son, Mom-Sis-Fido also, having close relationships, doing things together. It all just clicked with our values.
But, frankly, after the mid-60's, I don't think Lionel...electric trains...has had a clue on how to get the buyer excited and wholly on board with the 'über alles' idea of a train set. Now it seems to have become one licensing coup after another, one incompatible electronic upgrade after another, one feature after another, one scaling-up release after another, one re-release capturing all preceding variants after another, one price increase to be dressed up in the general USBLS CPI after another...etc., etc..
And, in the midst of it all, according to any assessment, the modelers of railroads, by far and away, have taken the hobby into a wholly different area....HO, uniform DCC standards, interchangeable upgrades, the widest range of products in support thereof ever imaginable (Tell me you haven't drooled or whimpered at the latest Walthers HO compendium for all segments of this HUGE end of the hobby?! Yeah.....sure.)
Don't take this the wrong way. If you think the "new people" you want in the hobby are the young kids...as was their focus of the 40's-50's...then O3R has the interactive play qualities that are appropriate for that age group. And a train set thereof is the way to go. But hanging on to them thereafter will be a real challenge, what with all the other enticements of this world...their friends...pursuing. If you wanted to entice an older person into the hobby, I'd certainly have them give serious consideration in HO for the reasons stated above.
If they insist on getting started in O3R? I guess I'm not sure whether a 'train set' is the best approach for the older buyer. They should fully understand the nature of each segment of the hobby, the long term perspectives, before making that initial purchase.
Sorry for the ramble....just MHO....like everyone else's.
KD