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I wish I was an insider like you, able to know Lionel's pricing structure and what they should be charging for products. I'm guessing you have the magic formulas they use? Or the magic dartboard?
I'm sure you don't take any costs into consideration. Well I'm sure you take manufacturing costs into thought. But probably not tooling, facilities, insurance, shipping costs, tons and tons of overhead, etc etc. But none of those matter right?
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Oh, I'm sure all the components you mentioned matter. I just don't want to always pay for all of them -- particularly the "tons and tons of overhead" (which includes C-level executive salaries among other costs) factored into Lionel's inflated prices. Sorry you don't like the analysis... the numbers don't lie.
David
What numbers exactly are not lying? You have MSRPs and street price to go off of. Other than that, how would you know their cost? How do you know how large Lionel is? How many C-level execs they have? I want to see your calculation sheet that proves their prices are inflated. Because frankly, your analysis means jack without real numbers and stats.
Keep drinking the Lionel Kool Aid, Dave. Not sure why you're so upset with RockyMountaineer......other than the truth hurts, perhaps?
If you'd like some numbers, here ya' go: look at the massive price difference between MTH's UP FEFs and Lionel's FEFs. Take a look at the 2016 Lionel FEF price (outrageous, IMHO) vs their own 2008 (reasonable) FEF price. While we're at it, compare the $1,450 Lionel is trying to get for large, scale sized Legacy steamers.....to the $1,650 or so for the Vision Line Challengers from several years ago. This delta is way below inflation. And the U.S. dollar is actually stronger.
While you're doing your homework, take a look at Lionel's $80 box cars....and then compare that what Menards is charging, even though the latter is an inferior product.
Lionel's price increases over the past three years have been severe. It's a free Country. Lionel is free to ask whatever they like for their products and consumers are free to pay whatever they like for them.
But if you can't see when you're being fleeced on price, I can't help you. But I can say that I think Rocky Mountaineer's points are spot on......and I bet his math (and mine) add up.