I am going to be controversial here but with no offense intended
Lionel are addressing two markets high end for the hobbyist and Starter sets primarily for the younger audience
We run a small club here so TMCC DCS etc is of great interest as is the quality and detail of the MTH and Lionel engines
However starter sets are a different ball game. With respect the questions posed in some of the previous threads are not relevant to the starter set customer, it just has to work out of the box and give pleasure at a price, TMCC and fancy stuff is not right for that market and would cost too much and there is more to go wrong, just look at the OGR threads on TMCC and DCS engine problems
There is another thread talking about the future, MTH moving into HO and the European market and the future of O scale in the US, I don’t know what the right formula is but a sound strategy for Lionel might be to promote the future of 3rail O scale, that is what the starter sets will do, interestingly in the UK HO and OO have been a disappointment to small children, too delicate and difficult to operate without adult help.
Good luck Lionel from a supporter