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Matt Ashba Introduces Lionel's New LionChief  Remote Control Operating System
 
The Lionel Collectors Club of America had an opportunity to meet up with Lionel's Matt Ashba, Lionel's Product Development manager recently.
 
Go to the video link below to watch Matt Ashba explain Lionel's new LionChief  (tm)Remote Control Operating System that is featured in Lionel's 2013 Ready To Run Set catalog
 
 
Lionel is doing their part to introduce the magic of Lionel trains to youths.  Lionel has recently  introduced their new "LionChief(tm) Remote Control Operating System" to their Thomas & Friends Ready to Run sets as well as on other starter sets.  Instead of a traditional transformer power system, this wall pack system plugs directly into the wall outlets in your home.   Lionel offers a hand held remote control device.    This remote operates all functions of the trains including three different sound buttons.   With a range of more than 60 feet, kids can run their train anywhere in the train room or in rooms next door.   This hand held remote control system is user friendly and increases the play value of their new Lionel Starter sets.  Parents, these new "Lionel LionChief (tm) Remote Control Operating System" starter sets start at a suggested retail price of just under $200.
 
 
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Originally Posted by ed h:

Anyone notice the S gauge Polar Express set (2013 Holiday Catalog) the is advertised as being able to run with either the Lionmaster remote or conventional transformer control by flipping a switch on the loco ?

I did. I wonder if this will now silence all of the nay-sayers of this system? I like the looks of this set, with the snow on top and the six wheel trucks below. I wonder what the asking price will be and how long before it is published?

Folks might want to recall that you can have inexpensive or multi-functional, but not both.  Adding a switch also means adding the electronics to function in conventional.  You can have DCC, Legacy, conventional, etc. all in one, but the price doubles.  Since these are entry level products (the O gauge remote locomotives), Lionel has prioritized affordability.  I think they made the right decision.  $200 MSRP is a critical threshold for many people/families, and these sets may well be available at some retailers for as little as $150.  That's a good thing for the customer and for the hobby.

At $100-200 more per set with PS3.  Great if you know you want to make the hobby a lifetime undertaking and spend thousands of dollars.  Not so swell if you want to try out the hobby and/or have a train for your 7 year old ± under the tree loop.  Different markets, and different approaches.  I'd guess that >90% of train set buyers never buy anything further other than a few pieces of rolling stock and some track, if that.

Last edited by Landsteiner
Would like to buy an 080 steam set to hopefully transfer the electronics to my santa fe 080 with the upgraded drive rods. The cheaper pennsy offering with the plain side rods just does not do it for me. I wonder how many mpc can motored engines this will work in also. Maybe a lot of older shelf queens will get reborn by some people who are not afraid of a little electrical do it your self swap out of the new electronics.
Originally Posted by Landsteiner:

At $100-200 more per set with PS3.  Great if you know you want to make the hobby a lifetime undertaking and spend thousands of dollars.

The problem is that the MTH set with PS2 and the Lionel sets with only conventional are about the same price and in some cases the MTH with full command is less than Lionel now. It will be interesting how much the new controller drives up the price

Don't get me wrong, I am all about Lionel and Legacy. but as much as I hate to admit it, they are behind MTH on command control in the start sets. I hope the new system does not drive the prices up substantially

 

Marty, I know it sounds like Ive really been giving Lionel a hard time lately, but I ensure you that is not at all my intent. I did not say I dont like this remote, or for that matter, what Lionel does. In fact, my entire layout is all Lionel. I love Lionel, its what I started with, its what I will stick with. I think its great that Lionel is trying to introduce remote control to younger kids, but I was just saying that I simply dont think Lionel should just up and get rid of its transformers, thats all. I have absolutely nothing in the world against Lionel, nothing.

"I hope the new system does not drive the prices up substantially"

 

So far, it's driven prices down. Charles Ro has some of these sets listed for less than $150 each. By today's standards, that's about the cheapest RTR set you can find in three rail O gauge.  These sets are apparently cheaper to build, ship and sell than the equivalent transformer containing sets in most cases.  So far.

Last edited by Landsteiner
Originally Posted by Lionelzwl2012:
Has anyone seen or have a pic of the new lionchief remote? Every one that has been shown by lionel is the blue one from the thomas sets. The catalog photo looks good but a pic of the actual one would be nice. Maybe they don't have them made or shipped yet. Maybe some one who knows can answer my question.

You actually answered your own question already.  

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