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MV Chronicle

          2nd Generation Post War Designs

By the early 1950s competition was fears and the WWII automobile shortage was filled. Sales slowed and G M and Ford were engaged in a sales war.  The automakers were pressured to introduce new designs.
First out was General Motors 1950 senior models for Cadillac, Buick Roadmaster and Super along with the Oldsmobile 98. The Buick Special got a smaller version of the new body. The ’49 Buick Special still used the prewar body. Nash introduced the compact.Rambler in 1951
The Buick Special again got a all new body in 1951 along with Oldsmobile 88s. Kaiser got a new Dutch Darren styled body for 1951 and introduced the Henry J. Packard got it’s first all new post war body.
Fords Mercurys and Lincolns and senior Nashs were all new for 1952. Willys re-entered the passenger car market with the all new Aero.
In 1953 saw the introduction of the Ramond Loewy styled Studebaker. Even Harley Earl, GMs styling chief took notice of that car. Chevrolet and Pontiac retained the same body structure but heavily restyled. Virgil Exner was Chryslers new styling chief but didn’t have much influence on their 1953 models. Like Chevy and Pontiac, Chrysler’s lineup retained the same but heavily restyled body structure. Also for 1953 & 54 Hudson marketed the ill-fated Jet.
By 1955 most automakers marketed 3rd generation post war cars.

Some 2nd generation post war 1/43

 

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'51 Kaiser Manhattan from Brooklin

 

 

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52 Cadillac Series 62 from Ertl
Brooklin and Vitisse also have 52 Cadillacs

 

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52 Nash Ambasador from Brooklin

 

 

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’53 Studebaker Starliner from Sparks
This is nicer and less expensive than Brooklin's

 

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’53 Plymouth Suburban from Brooklin

 

 

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’54 Pontiac Chieftain from Premium X
This one is hard to find. I wish someone would e reasonably priced '53 or '54 Chevy.

 

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’54 Mercury Monterey from Brooklin
Collector’s Classics offered this and ’53 Fords
 
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  • SPK2955-BU
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  • BR-BK-152
Original Post

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After WWII, many cars were on a 3-year design cycle...basically the same look with minor trim/grill changes. For Ford, 46-47-48, next was 49,50,51, then 52,53,54. The next "look" was 55-56, and after that, pretty much a new look every year (57, 58, 59, 60). Then, starting in the '60s, back to "cycles", as well as new sizes (compact and mid-size).

Richard:  lNice bunch of representative, early '50's cars.  One minor knit to pick, the Kaiser is actually a 1954 model.  It has the restyling done by Brooks Stevens which gave it the almost "Buick like" front end.  Also the tail lights on the '54 model were larger than the previous few years.

 

When Kaiser first was announced in 1947, it's design was a very plain slab-sided style with very little adornment.  Then, in 1951, they introduced the basic car like the one you have shown but with a plain, straight line grill, the stylish windshield with the "dip" at the top center, and the wide chrome piece just above the rocker panels.

 

Kaiser had no engine production of it's own and used the Continental flat-head six, modifying it with larger valves and higher compression than when the engine was used industrially.  I think that they rated it at about 115HP.  As other car makers began introducing their OHV "square design" V-8's, kaiser had no challenge to offer.  There was some talk of using the new REO, OHV six cylinder, gasoline truck engine, but apparently they weren't able to make a deal.  Instead, on the Manhattan, the top of the line car,  they furnished a McCulloch supercharger, to try to make the old, very inefficient six make a bit more horsepower.

 

That was the last full year for the Kaiser, which had merged with Willys-Overland and was soon going the way of all the independents over the next few years.  The Aero-Willys, compact sedan, incidentally was continued to be offered until the mid-1960's, production moved to Brazil, however.

 

Paul Fischer

Originally Posted by fisch330:

Richard:  lNice bunch of representative, early '50's cars.  One minor knit to pick, the Kaiser is actually a 1954 model.  It has the restyling done by Brooks Stevens which gave it the almost "Buick like" front end.  Also the tail lights on the '54 model were larger than the previous few years.

 

When Kaiser first was announced in 1947, it's design was a very plain slab-sided style with very little adornment.  Then, in 1951, they introduced the basic car like the one you have shown but with a plain, straight line grill, the stylish windshield with the "dip" at the top center, and the wide chrome piece just above the rocker panels.

 

Kaiser had no engine production of it's own and used the Continental flat-head six, modifying it with larger valves and higher compression than when the engine was used industrially.  I think that they rated it at about 115HP.  As other car makers began introducing their OHV "square design" V-8's, kaiser had no challenge to offer.  There was some talk of using the new REO, OHV six cylinder, gasoline truck engine, but apparently they weren't able to make a deal.  Instead, on the Manhattan, the top of the line car,  they furnished a McCulloch supercharger, to try to make the old, very inefficient six make a bit more horsepower.

 

That was the last full year for the Kaiser, which had merged with Willys-Overland and was soon going the way of all the independents over the next few years.  The Aero-Willys, compact sedan, incidentally was continued to be offered until the mid-1960's, production moved to Brazil, however.

 

Paul Fischer

I guess I mislabeled the Kaiser. Models of most of the first year in a styling cycle are often not available so I found models that are similar The Kaiser production moved to Argentina in 1955.

 

Last edited by Richard E

Here's my contribution for the week's topic.

 

 An inexpensive early Corvette. I forget who made it, maybe Road Signature?

53 Vette Red

 

A gorgeous '54 Buick by True-Scale. Right up there with Neo for quality. It even has a radio antenna.

54 Buick 3

 

'54 Chevy Bel Air by USA Models. This is very similar to the '53 my mother had when I was little. I saw a lot through the windows of that car, including watching Grand Trunk Western steam go by as we waited at railroad crossings. 

54 Chevy

 

'54 Mercury and a pair of '53 Fords by Collectors Classics (Buby). These are really nice models. They also made a model of the hardtop with the tinted glass roof section. I thought I had one of those, but when I dug these out to photograph them it turned out they didn't, so now I've got my eye out for one. 

54 Mercury, 53 Fords 2

 

'48 Buick Roadmaster and '54 Olds Fiesta by Brooklin (or is it a '53?). The Olds is a nice model. The Buick is early Brooklin, made before they learned what they were doing. Not one of Brooklin's better efforts and even uglier than the prototype, but I got it cheap and it's an OK period parking lot filler. 

Buick, Olds

 

Low-end Caddy by Ertl for Toys R Us and a somewhat nicer Buick by Solido.

Caddy, Buick 1

 

A Hudson Hornet and a DeSoto by Franklin Mint. That generation of Chrysler products were UGLY. Models are among Franklin's better ones. Opening doors and hood. 

DeSoto, Hudson 2

 

A pair of Studebakers, the blue one by Road Signature and the brick-red one by Franklin Mint. This is one of Franklin's best, and you can usually pick one up in the $20 range.

Studebakerx2

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Images (8)
  • 53 Vette Red
  • 54 Buick 3
  • 54 Chevy
  • 54 Mercury, 53 Fords 2
  • Buick, Olds
  • Caddy, Buick 1
  • DeSoto, Hudson 2
  • Studebakerx2
Originally Posted by Southwest Hiawatha:

 

'54 Mercury and a pair of '53 Fords by Collectors Classics (Buby). These are really nice models. They also made a model of the hardtop with the tinted glass roof section. I thought I had one of those, but when I dug these out to photograph them it turned out they didn't, so now I've got my eye out for one. 

54 Mercury, 53 Fords 2

 

The models of the glass top version comes in the only two color versions available from the factory...lt. yellow w/green top, and lt. green w/green top. The other 2 Collector Classic versions...lt. blue. as well as white, were never offered to the public.

Found a couple more lurking in a corner of the storage room.

 

'53 Caddy by Welly. A cheap car, but it looks pretty good on the layout. 

53 Caddy El D

 

Chrysler police car by Vitesse, and an Eligor '32 Ford roadster done up as a fire chief's car. These two cars apparently were made for the TCA Cal-Stewart meet, as they say Cal-Stewart Police and Fire Departments. Both of them will probably lose the Cal-Stewart markings; I bought the Chrysler as a donor car for a business coupe body kit, and I'll most likely clean the decals off the roadster. 

Chrysler Police, Fort Fire

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  • 53 Caddy El D
  • Chrysler Police, Fort Fire

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