Also, does anyone know why these would suddenly deteriorate? They've run regularly for 10+ years without notable wear and suddenly over 2 months they developed significant grooves in the rollers. The rollers appear to roll freely. I have a lot of other Williams and Weaver brass so I'd like to avoid this happening again if I can.
I can explain this very simply- the electric motor Williams chose can fail and over time begin to draw high current. I found this out from a recent purchase of a used Weaver brass M1- that came out of the same factory as your Williams. Point being, that motor in mine is drawing North of 2A just to spin not attached to any drive train. I lubed the bushings but it appears the motor internally is just drawing massive current compared to normal specs. One thought is the conductive brush dust builds up in the slots of the commutator thus shorting out the segments. This results in a ton of heat in the brushes and commutator, and since the brass bar contacts are bonded to an insulator- if that gets hot and fails- you get quite the failure mode in a shower of sparks.
So what is causing your massive roller wear is likely spark erosion- where the higher than normal amperage draw of your motor likely is causing sparking at the rollers, and this sparking- like EDM (Electro Discharge Machining) is just arcing away the metal at the rollers.
And of course like so many people here in the forum- you probably are not running with a transformer with a current meter and likely had no idea of historical data of what the engine used to draw VS what it is drawing now.
And if you don't fix the amperage draw- you both eventually cook the motor but also end up cooking the reverse unit and the rollers.