... there is a shortage with what was received and he was on the phone with Atlas and they don't have anymore anything at Atlas. Sold out. So they are calling around looking.
...
So he's saying Atlas-O short-shipped his order quantity? I thought that isn't supposed to happen in what is essentially a BTO manufacturing environment where Atlas-O's Chinese factory builds to the number placed by dealers. In theory, there should be no short-shipping.
Wonder if Atlas-O reps who read this forum would care to comment.
Of course, if the dealer took more consumer orders AFTER submitting his pre-order quantity with Atlas-O and now can't fulfill all his consumer orders, then that's not short-shipping. He just gambled Atlas-O would supply more than he originally ordered, and it appears that's not gonna be the case.
David