I remember seeing this in JC Penny in the early '80s. I was out of school long enough that I could afford a few luxuries again, had my first house, and one kid with another coming. I was thinking about getting my first Dad-didn't buy-it model train set. I looked at this and thought about it for several weeks, but I didn't (still don't) really like electric and didn't want to build the catenary and all on my first layout, so I ended up buying a steam set instead.
I think its an attractive paint scheme myself.