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Uncataloged O Scale Premier Iroquios Brewing Co. 36’ Woodsided Reefer Car AnnouncedJuly 6, 2021 - M.T.H. Electric Trains has announced an uncataloged Premier O Scale 36’ Woodsided Reefer Car in Iroquios Brewing Co. livery for exclusive distribution for M.T.H. Authorized Retailer Stockyard Express. The reefer will be available in two car numbers and is limited in production with a scheduled arrival of November 2021.
Item No. 20-94558 Iroquios Brewing Co. 36’ Woodsided Reefer Car Item No. 20-94559 Iroquios Brewing Co. 36’ Woodsided Reefer Car ABOUT THE PREMIER O SCALE 36’ WOODSIDED REEFER CAR The coming of the railroad changed the way America ate and drank. Before the iron horse connected every town of any importance to the outside world, most food was grown or produced locally. The arrival of cheap, fast, refrigerated transport — in the form of the woodsided reefer with ice bunkers at each end — enabled local brewers, dairies, meat processors, and other food businesses to become players on a national scale. Until 1934, shippers could advertise their wares on leased billboard reefers, each a hand-painted traveling work of art. That year, the Interstate Commerce Commission outlawed the flamboyant paint schemes because the cars often hauled shipments from other companies — whose freight bills thus unfairly paid to advertise the lessee’s products. What doomed the billboard cars was truth in labeling. Depending on shipping needs, billboard cars often carried loads for customers other than the company named on the car sides. A beer company requesting an empty reefer for loading, for example, might find a cheese maker’s delivered to its door. Shippers were not happy when their product was carried in a car bearing a large ad for someone else’s product — they complained that their freight bill had in part paid for another company’s advertising. Order Directly From: Stockyard Express |
M.T.H. Electric Trains will be releasing several limited-edition releases of the RailKing 4-Bay Hopper Car in four different liveries later this Fall. These unique releases are expected to arrive in November 2021. Check out each of these offerings HERE. These items are available to order from your local M.T.H. Authorized Retailer.
M.T.H. Electric Trains will be releasing several limited-edition releases of the Premier 36’ Woodsided Reefer Car in four different, unique liveries. The cars will be available in two different car numbers and will begin arriving on M.T.H. Authorized Retailer shelves in November 2021. Check out each of these offerings HERE. These items are available to order from your local M.T.H. Authorized Retailer. | ||||||
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