Allan,
Check out the four larger companies for prices of sets; Lionel, MTH, Atlas, and Williams.
I think I would narrow that down to three possibles: Lionel, MTH, and Williams by Bachmann.
I don't know why you would exclude Atlas? They do offer the Industrial Rail sets - conventional steam engine with cars, and 80 watt transformer, and track set in a molded roadbed. Quite often these sets can be found under $200.
If someone was looking for a traditional style train set, this is one that they should also consider.
Jim
p.s. I think Ace's comments are spot on. Most kids (including me when I was 9) need more than just a simple oval. A couple of switches to add a passing siding or a freight siding adds a lot of play value to a set.