Originally Posted by RickO:
lOriginally Posted by Lee Willis:
. Before you think this is a bad idea, consider GM did exactly that with the ZR-1 Corvette a few years ago. They didn't make or sell many of those $100K+ 'vettes either, but besides getting nearly as much publicity and image boost as Lionel has with its Vision Big Boy, they also sent a clear signal to their market "Chevies can cost over $100K - get used to it."
Good idea They didn't sell many of their $30,000 cars either, thats why the government had to "bail them out".
Nothing personal Lee, but hopefully Lionel knows better than to heed your advice.
Lionel needs to build trains that people WANT to buy,like the s3.
Assuming they will sell by simply having their name on them isn't enough, no one knows this better than GM.
Otherwise, maybe Lionel will be fileing for bankruptcy.........again.
Actually the ZR-1 came out after the bankruptcy and was part of "the new GM" and now GM is on a roll, making good cars and profits, hiring and listening to Bob Lutz, and just generally doing what it should. Certainly that top 'vette did not do this by itself, or even really make a noticeable dent in GM's bottom line. But it was part of the overall plan and culture, and the new GM is a company I respect a lot, even as the old one was one I loathed. I have one of the first 2,500 Volts and frankly it is by far the best daily driver I've ever had - I'm thinking of getting that new ZO6, too, if I can find a place to keep it.
And Lionel seems to be building trains people want - certainly I do and all my friends with layaouts do too. I think they are on a roll themselves, both with the Vision and Legacy offerings, but particularly with the Thomas line and Lionchief and plus.