Lionel means ELECTRIC TRAINS. Not plastic mono-track cars, or Nascar collectibles.
They should focus on making SOME good, basic traditional size, conventionally-run O Gauge trains at reasonable prices- say $ 150 for engines. Put these standard O Gauge engines in the sets, not LionChief. Put the cost savings (from standard O vs. LC standard) into a 40-watt transformer in the sets.
Then set buyers already HAVE the transformer in the set to run a LionChief Plus loco when they upgrade. Think of it as an upgrade for set buyers- and from transformer to LC Plus IS a big upgrade. (From LC to LC+ is not.) Keep and further develop the LionChief Plus line, with enough continuity that LHS buy them without fear that they will be obsoleted and have to be sold at a loss. LC+ available at the current price levels is fine.
Then some semi scale and scale stuff, but never over $ 1000 for a locomotive.
-Focus on QUALITY. When you buy one- the thing is perfect. Period.
- Rethink Built To Order (BTO). This stuff is too hard to buy right now. Order 9 months ahead?? And then- you might not even produce it?? What do you mean there are no PRR locomotives this year?? Only old guys who are looking or something specific will put up with it, NOT the general market. BTO is a terrible business model for the average consumer. I don't get it- no other hobby is like this. Do you think they intro new whiz-bang RC planes with a 9-month pre-order wait??
- your LHS can't afford to carry many Lionel engines and rolling stock, either. The distributors either. Margins are paper thin. Costs are way high.
Due to all this- everybody has to go to the Internet except when they need some lychen or balsa wood. The hobby has to support the distributors so they can afford to STOCK. Put margins in so LHS can afford to sell the stuff and not drive everybody online.
Vision Line?? Quit spending research dollars and time on it. Current development is enough to attract anybody! Now the big feature on the Niagara is that the thing simulates picking up water on the fly?? ANOTHER smoke generator to cause a service shipment?? Cmon!!! Few are willing to pay.
All this said- I have several LC+ engines- and all are perfect. Lionel is getting some things right!! And- I see things getting better. But it's a HUGE line- it needs to be trimmed.