We sell a lot of MTH HO at the hobby shop. It has gained a lot of ground.
I am a member of a large HO club. Members are buying a lot of MTH locomotives and cars. Their latest steam engines run very well using DCC. They have excellent smoke and sound.
Sam
I have to agree with those opinions. The real breakthrough product for MTH in HO was the SD70ACe. They were the first to market in HO with the ACe and coming out with all the prototype paint schemes, especially the UP heritage schemes, got a lot of people to buy their first MTH HO locomotive. They have had many repeat sales since.
While there were a lot of misgivings among DCC users about Proto 3 at first all but the diehard boo birds have changed their tune as people have bought them or have friends who are happy with their MTH HO.
MTH listened to HO user feedback and has opened up better access to some features via DCC like custom speed mapping. DCC users were accustomed to having to set a few points on a speed curve or set a bunch of points on a custom speed map to match locomotives. Guys with several locomotives and an established custom speed map were not pleased that they couldn't make an MTH locomotive match their existing fleet so MTH made that feature available in DCC mode. Most HO guys who have smaller fleets or are less set in their ways like the fact that you don't have to speed map each MTH locomotive since they all come out of the box speed matched, something no one else in DCC does.
The previous benchmark HO passenger cars were from Walthers and came with a package of detail parts for the user to install. MTH HO passenger cars come full assembled are all very nice. The Daylight cars are simply spectacular. I would love to see full O scale passenger cars made to the same standard.
Someone said recently here on the forum that Andy Edelman (?) said the O gauge market is shrinking. Let's hope not.
Unfortunately I think there are some unavoidable demographic realities. Lionel trains went into a steep sales decline over 55 years ago. If the thing you wanted most for Christmas when you were 5 or 10 years old was an O gauge train set you are now likely 60 to 65 years old or older. Twenty hears ago that group was in their peak earning years an often had space in their home to build a layout as their kids moved out. Now they are nearing retirement or retired and concerned about the performance of their retirement investments. Some are downsizing their homes and at least partially selling off their collections.
Those market demographics are not limited to toy trains. As an example, women in the same age group as many O gaugers helped create a strong market 10 to 20 years ago for original and new production Madame Alexander dolls. That market is much softer today.
There have been many discussions here on trains as investments. Those who paid high prices for relatively common items in good condition have usually seen the market fall as new, better performing runners (like RailKing) came along and the remaining strong collectors market shifted its attention to more rare items in better condition.
(As an aside, If I was looking for a monetary reward in the years ahead for collecting toys I would be buying new in the box American Girl dolls today. The first girl I knew who had one is getting married next month. In 20 years I bet she would pay a premium for a Samantha or a Kirsten in like new condition. Of all the toys in the last 50 years I think even Barbie, GI Joe and Star Wars toys will be eclipsed by the nostalgia market for American Girl items in the years ahead.)
Lionel has put a lot of emphasis in recent years on the holiday train set market in larger retailers. That makes sense for them because they are the most dependent on the nostalgia market. With holiday sales they get to capitalize on great name recognition, especially with the parents or grandparents who are buying trains. They have had products like conventional classics to appeal to older buyers and have been working to create their next generation of repeat customers with licensed products related to Thomas and The Polar Express.
MTH has branched out to other markets. HO has been a success for them. So has European O scale. The crossover R&D for those markets is having positive impacts on the traditional O scale market. But when faced with a decision on where to put time and money for new tooling an American prototype O scale locomotive that might sell 400 copies is likely to end up down the to do list from one that might sell 4000.
The latest Lionel catalog has been very well received. MTH recently put out a new HO catalog with new American and European steam locomotives and a new GE diesel. The combination of good experience with past products and heritage unit sales should make the new HO GE diesel a strong seller. We should have MTH the new MTH S and O scale catalogs within the next few weeks. We shall see what they bring. It just might be interesting.