Could the decline in attendance be a victim of boredom? Since first attending in 1993, the structure of the meet has been the same, the same as before and again the same as before that. In fact, I recall having seen the same trains and the same scrap parts on the same table with the same sleeping dealer since 1993. Life at the meet hasn’t changed. I hear the same lady chattering eloquently over the garbled P.A. system. Even the same security guard. The meet just needs some fresh life. Other than being in the new Orange hall, it is though I am still in the old TCA “hay-days” of the 80’s & 90’s. It’s always the same…
Scenic Express attends many shows throughout a given year. More than I really like to, but I find the investment of time, effort and money well worth it. I go to many of the larger shows and conventions around the USA as well as those in Germany and Japan. One common thread with all the shows is that the producers wants to create an “event” and not just a show. By “Event” I mean something that draws the customer to a show where the attendee feels justified spending his/her precious time and money at said event. I realize that the TCA’s mission is to offer a venue to trade and exchange trains (which was well in the 1960 mission statement) but this is a new time. But now we do have the internet. We do have an aging membership & the lack of new youth. We do have the added costs of attending which many of you have already commented as being the cause. Yes, the attendance is dwindling and I agree with all of your reasoning. In my opinion what is needed is to change the complexion of the meet, not begin chopping away at it. What is needed is a multi-faceted show that goes beyond the 1960 style meet. My idea is giving the attendee options that will draw the member back to the show and events to keep them there and keep and keep them interested. Let him/her leave the meet fulfilled.
Here are some of my suggestion:
Firstly. Keep it a closed show to membership only. That being said, … until Saturday. This issue has been discussed many time and beaten to death but… Open the orange and purple halls to the public. The issue is the PA Dept. of Revenue. This can be overcome! Any dealer attending the meet in these two halls MUST have a PA Sales Tax License. (Period!!) I understand the grandfathered relationship the Eastern Division (TCA “Association” Meet) has with the PA Tax people but this too must change. It is not difficult. We do it at our Fort Pitt Meets. There are fire hall shows, Boy Scout shows, and small show throughout Pennsylvania. This reasoning can be solved with the right accountant. What is the difficulty, as Rich well knows, is the TCA’s reluctance to change. The positive of having it open Saturday will introduce the unknowing public as to what we are about and hopefully spark new interest and membership to our association. Let them see what they are missing out on. Keep the meet open the same as most retail shows like Greenberg. My thoughts are to open to the public Saturday at 10 A.M until 4 P.M.
Secondly. To expand our meets to be multi-faceted. All the best shows I participate have many activities for the attendee early, before, during and after the meet times and dates. The Amherst Show (Big-E, Springfield, Mass.) and TrainFest in Milwaukee are fast becoming two of my larges and most important shows. They feature a full docket of speakers, clinics, workshop; as many as 5 & 6 events simultaneous happenings in rooms and auditoriums throughout the venue. These events are usually sponsored and contributed by the vendors and manufactures. Ideas could be to feature guest speakers like authors from the major publishing companies. Having the owners of the layouts feature in OGR’s most recent videos speak and comment Q&A on their videos while showing a free showing. The major manufactures demonstrating technical aspects of their new designs and concepts. Have “make-it, take-it” like what we do at various shows. Speakers and presenters to show new technique for restoration, upgrading and modifying trains accessories, layout design, building and kit-bashing, and of course scenery techniques. It was attempted several years ago in the Orange Hall Meeting Room and it was well attended. But was quickly and regretfully quelled by the powers-to-be. My idea is to re-occupy the Brown Hall and convert it in to clinic areas and theatre.
Thirdly. Another idea is to have contests and judging events with awards. Have several popular judging categories, i.e.: The prize for best collectible piece (pre-war, post-war, weathered scale and detailed component). An award for Best Restoration. Best diorama. Best youth show (Kid’s Club) piece or diorama. Best new item from manufacturers in several categories. The list can be vast when you really think about it.
And fourthly. Have pre-newsletters and post-newsletters (follow ups) and a dedicated Facebook page. A meet must be marketed like any other business. Obviously the pre-newsletters would get people ‘psyched-up’ for the upcoming meet. Dates, times, facts and FAQ’s, Have a guest author write anecdotal memories of meets past. Have a clinician write in-detail what their clinic is featuring. Give a list of registered dealers with web site links and contacts. A column from the registrar. An editorial from the Eastern President. How ‘bout links to hotels and restaurants that give coupons and discounts? The concept is simple; to convince the undecided and give that little extra kick in the pants to have him and her to attend.
The Follow-Up newsletter will provide us with the final attendance numbers and whatever stats the Eastern Division wishes to offer. It would also announce the award winners, meet photos, editorials with comments and suggestions and early info future meets.
TrainFest does it and it must work well and their attendance has grown substantially over the past few years. The newsletter could be mailed for starters and e-mailed. I believe a show, regardless of the nature must be marketed or otherwise it will die. I am seeing many show currently that are doing the same-ole’, same-ole’ and their numbers and dealer sales are perpetually dwindling.
The time has come, as many of you have commented, that things do need to change for our Association and York Meet to survive into the future. The task is daunting. Most at the TCA are in their comfort zone and don’t want to put forth the effort to change. I too am guilty of apathy. I don’t want to see this ‘golden goose’ of a show disintegrate right from under us. We all know what first needs to be done. Just read Rich Melvin’s post. I agree with him, so here were a few of my observations and suggestions. I welcome your comments, contributions and critiques.
Talk later guys… I’m off to Hawaii for 2-1/2 weeks. Aloha
Jim