...How many of the "new public" will actually spend dollars?
You're missing the point. This whole issue is not about selling products to the public.
It's about putting new people into the top of the funnel...sowing seeds for the future of the hobby.
OK... Stop the presses right there, Rich. NOW you've really got me puzzled, since I know very few Orange Hall dealers who really care about Jerry C's "top of the funnel" Powerpoint presentation.
Are vendors REALLY suggesting that the mission of York is to fill the top of the funnel? 'Cause I didn't think that was the case at all. There are plenty of other avenues to help that cause. I didn't think the goal here was for York to become a Worlds Greatest Hobby on Tour event. And even if that's the "stealth", underlying motivation by some folks, I could certainly understand why other folks would resist that change.
We hear vendors complaining that their expenses exceed their York sales, and a few have departed the York scene for THAT reason. And more are reportedly thinking the same. So how is filling the top of the funnel gonna help vendors make ends meet at York in the short term? I'd think they might only be more frustrated to see John Q. Public walk by, kick some tires, and not purchase anything... all in return for the extra hours spent manning a booth at York. Yes?
Personally, I view the "top of the funnel" concept a bit like "boiling the ocean". It's too un-measurable a task for York (or any show for that matter). And while I'm all for York evolving with the times, I also think any proposed tweaking of the show needs to have metrics that can be clearly measured in order to determine the success of the show's new format. Otherwise, we're just changing the show because so-and-so thinks it's the right thing to do.
Do you really think the vendors who are rallying behind all the proposed changes will be happy just to see increased Saturday attendance w/o sales? Perhaps Lionel, MTH, and Atlas-O might buy into that, since they're not "directly" selling product at the show anyway. But what about the Charlie Ro's, Nicholas Smith's, Trainworld's, etc... -- not to mention the many other dealers, cottage-industry types, and LHS's who make the trip to York? If the general public isn't there to "buy", what's the seller's motivation to stay the full day on Saturday?
Worst case scenario... This could be a case of, "Be careful what we ask for, 'cause we just might get it." And then what?
Perhaps I'm missing the point too.
David