GM’s companion cars
In the 1920s GM brass instituted a plan to increase market penetration. As a result Oakland, Oldsmobile, Buick and Cadillac each developed a companion make. These were not just less expensive badge engineered models, Each was a unique car with their own styling, features and engines.
Pontiac was introduced in 1926 by Oakland and was so successful that it replaced Oakland altogether. The last Oakland was built in 1931.
Oldsmobile introduced Viking in 1929. It was unique in that it was the only one that was up-market. It was not successful and offered only for 1929 and 1930.
Marquette from Buick was also introduced in 1929. It also was not successful and offered for 1929 and dropped after 1930.
Cadillac introduced the successful LaSalle in 1927. At first it was different than a Cadillac, but to save costs during the depression it shared much Cadillac tooling and became a junior Cadillac. The public viewed it as a better buy and it cut into the more expensive Cadillac’s sales. It also took sales away from Buick. GM brass pulled the plug after the 1940 model.
Here is a partial list of available models.
From Brooklin
1936 Pontiac DeLuxe Sedan. Brooklin has a series of 1930s Pontiacs
1956 Pontiac Chieftain 870 station wagon.
1934 LaSalle 350 sedan
From Premium X (IXO)
1954 Chieftain sedan. This one is hard to find.
From Goldvarg
1955 Pontiac Star Chief convertible
Click on pictured for full size.
A link to last week’s O Scale Motor Vehicle Chronicle
https://ogrforum.com/t...cle-chronicle-aug-15